Meeting the varied needs of a growing multicultural population has become vital to productive and profitable healthcare. The value of certification from CMCHO is in the results: enhanced quality of patient care; a productive, well-trained workforce and enhanced marketability and profitability. Why is it vital to deliver culturally competent healthcare services? Satisfaction - It's what patients expect. Loyalty - It's what patients and families respond to. Accountability - It's what the government and payers demand. Market Share - It's what institutions will need to compete. Risk Management - It's what institutions will need to prosper. What are the advantages of earning multicultural certification? Quality care for everyone Enhanced patient and family satisfaction and loyalty A blueprint for continuous operational improvement A position of distinction in the marketplace Increased market share Bottom line, measurable results Multicultural competency certification is the perfect tool to measure, enhance and promote a system's commitment to helping improve the quality of healthcare for all of the patients it serves.